Four Uploads and a Love Song Still Running

A busy posting week for Noa Kirel, with a fresh clip out front and an older track refusing to slow down.

It was one of those weeks where the upload button got a workout. Four clips went up across two days, and the one with the wry title, "מאוד מקווה שהוא צוחק", opened strongest and stayed there, holding the top spot for daily views by a comfortable margin. The heart-eyed companion post landed right behind it, while the Southampton high school musical clip kept things light at the back of the pack.

Momentum, though, is a shared job. "לאב סונג" is still gathering views weeks after release, past three million and moving at a steady clip, which is the kind of quiet endurance a pop catalogue is built on.

Subscribers ticked up by about a thousand, an unhurried but forward step, and total views for the week came in a touch below her usual pace without ever feeling flat.

Among the Israeli pop crowd, Omer Adam had the biggest week by some distance, Static and Ben El kept a modest hum going, and most of the rest stayed quiet. Noa's week sat second in the group for views gained, which is a good place to be.