This week on the channel
Nico Leonard's watch industry investigation carries a pause
Nine days after it went up, his look at the luxury watch trade's 'serious problem' is close to 650,000 views, with nothing new posted behin…
In short
Nico Leonard has 2,100,000 subscribers and 1,013,665,985 views in all, as of October 24, 2026. In the last 7 days it gained 10,000 subscribers and 4,176,415 views. By subscribers it is No. 1,350 of the 5,387 channels on Trari, and No. 13 of 46 in category "Fashion, shopping and product testing".
The numbers today
subscribers
2,100,000
▲ 10,000 in the last 7 days
total views
1,013,665,985
▲ 4,176,415 in the last 7 days
views a day (current pace)
402,000
on a typical day: 744,582
Videos on the channel
1,102
Last upload
33 days ago
September 21, 2026
Views per subscriber
482
a new short video usually gets 101,884 views
Next milestone
3,000,000 subscribers
900,000 subscribers to go
What happened lately
The video drawing the most views now
The Tudor Black Bay Chrono Bumblebee!
- Video published
- September 10, 2026
- Video views so far
- 789,853
- Video views, pace per day
- 5,851
Similar channels
Position on Trari and in the category
| Among all channels on Trari | In the category Fashion, shopping and product testing | |
|---|---|---|
| By subscribers | 1,350 of 5,387 | 13 of 46 |
| By views gained this week | 1,369 of 5,295 | 15 of 46 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.6% of all views the category's channels gained this week
- Subscriber growth this week
- 0.5% on this channel, 0.3% on the category's middle channel
Subscribers in the category Fashion, shopping and product testing
Views gained this week in the category Fashion, shopping and product testing
Subscribers, last 30 days
September 26, 2026: 2,090,000 subscribers → October 24, 2026: 2,100,000 subscribers
Total views, last 30 days
September 26, 2026: 990,771,634 views → October 24, 2026: 1,013,665,985 views · average: 817,655 views a day
The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
| The Luxury Watch Industry has a serious problem So I invest… | September 21, 2026 | 49:33 | 787,524 | 1,825 | - | 10,215 | 1,351 |
 Rating Followers Watches Episode 2 | September 20, 2026 | 1:19 short | 76,648 | 785 | - | 1,901 | 139 |
 The Tissot PR 100! | September 11, 2026 | 0:26 short | 450,114 | 3,678 | - | 4,641 | 150 |
 Nivada Grenchen F77 | September 10, 2026 | 0:44 short | 119,890 | 1,165 | - | 1,528 | 51 |
 The Hamilton Jazzmaster | September 10, 2026 | 0:37 short | 83,878 | 1,131 | - | 1,124 | 29 |
 Why People Hate Grand Seiko | September 10, 2026 | 0:25 short | 388,105 | 3,233 | - | 3,910 | 444 |
 The Tudor Black Bay Chrono Bumblebee! | September 10, 2026 | 0:30 short | 789,853 | 5,851 | - | 9,943 | 367 |
 Roger Dubuis x Pirelli Collaboration | September 10, 2026 | 0:27 short | 62,995 | 458 | - | 609 | 16 |
 The Holy Trinity of Watchmaking! | September 10, 2026 | 0:37 short | 501,172 | 5,292 | - | 6,005 | 173 |
 Ulysse Nardin x Urwerk UR FREAK | September 9, 2026 | 0:26 short | 63,999 | 429 | - | 690 | 19 |
 Donald Trump's Rolex Day Date | September 9, 2026 | 0:44 short | 61,801 | 432 | - | 784 | 21 |
 TAG Heuer Carrera Heuer 01 | September 9, 2026 | 0:19 short | 68,655 | 383 | - | 464 | 11 |
 Vladimir Putin's Patek Philippe Perpetual Calendar | September 9, 2026 | 0:40 short | 80,847 | 374 | - | 1,053 | 41 |
 Hublot x Nespresso The Worst Watch Collaboration | September 9, 2026 | 0:35 short | 678,648 | 4,895 | - | 10,731 | 513 |
 Xi Jinping's Omega Constellation | September 9, 2026 | 0:26 short | 148,497 | 1,152 | - | 1,583 | 59 |
Audience engagement
- likes per 1,000 views
- 12.6 in the category: 21.4
- comments per 1,000 views
- 0.8 in the category: 0.5
- short vs long
- 14 short (up to 3 minutes), 1 long
average views per short video: 255,364
average views per long video: 787,524
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel
Nico Leonard's watch industry investigation carries a pause
Nine days after it went up, his look at the luxury watch trade's 'serious problem' is close to 650,000 views, with nothing new posted behin…
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