Airrack takes his hiding habit to MrBeast's grocery store
His grocery-store upload has passed 15 million views, alongside an unusually large jump in subscribers.
Why this story? The channel is adding 100,037 subscribers a day, 26 times a normal day (3,873).
Airrack has added about 100,000 subscribers in a day, far beyond his usual few thousand. The jump comes with a new hiding place on his channel: the store named in "I Hid In MrBeast's Grocery Store."
Posted on October 4, the video has already passed 15 million views. Its description offers a brief promise to return, leaving the grocery-store visit sounding less like a finished chapter than another stop in Airrack's run of secret stays.
The setting changes, but the premise has a familiar shape. September's "Who Can Secretly Live In A Mall The Longest?" turned staying unnoticed into an endurance challenge, with Gavin and Tyler named in the description. The grocery-store title puts MrBeast's name front and center instead.
The subscriber jump coincides with the video's first week, though that alone does not establish what brought people to the channel. For Airrack, the distinctive thread is the series itself: ordinary places become somewhere to hide, work or see how long he can stay.
Published on Trari
Where next?
- Channel
- Airrack
- Subscribers
- 19,500,000 ▲ 100,000 this week
- Channel views, last 7 days
- 30,065,141
- Channel views, pace per day
- 5,277,276 (on a normal day: 3,949,390)
The numbers
Airrack's subscriber gain is much further above his usual pace than his daily views. Here is how the channel's day compares.
💡 Test your knowledge
What is MrBeast's real name?
Jimmy Donaldson is the creator known as MrBeast.



