Fairbairn Films puts America's date format through committee
Two new sketches pair calendar logic with girlfriend hints, as the date-format upload passes 115,000 views.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
How Americans came up with MM/DD/YYYY
Month gets first billing because, apparently, day is weak. That's the reasoning at the heart of "How Americans came up with MM/DD/YYYY," Fairbairn Films' sketch about a decision that can make reading an expiration date feel like guesswork.
The fictional date-format committee has just two members and very little consensus. One argues for the orderly progression of day, month, year; the other insists they must start strong and confidently predicts that everyone else will adopt their standard. "That hurts to read," says the man in the gray sweater. Calendar administration rarely gets this personal.
Lachlan and Jaxon Fairbairn posted two sketches this week. The date-format meeting drew the larger audience, reaching roughly 115,000 views, while "When your girlfriend starts dropping hints" reached about 79,000. Their first-day audiences were close, but the calendar sketch is now the channel's busiest upload by a considerable margin. The slightly older "When you have a friend crush" also remains among its active videos.
Viewers have turned the date sketch's comments into a second committee meeting. Some make the case for year-month-day, others describe waiting for a day above twelve before they can decipher a date, and several point out that Americans commonly say the month first anyway.
Subscriber numbers held steady, while daily views are running at about a third of their usual level. Nearby comedy channels including Off The Hook and Jacques Ze Whipper are also below their usual daily pace; Colby Martel is having a much bigger week. For Fairbairn Films, the week's most productive bit of bureaucracy is that stubborn defense of putting month first.
Published on Trari
Where next?
What viewers say
I agree, start strong. So YYYY-MM-DD
@kdemetterSee it on YouTubeDay month year just makes sense. And anytime I see a date on something I have to hope that the day is past 12, so I know which format I’m looking at
@aceofalltrades8777See it on YouTubeTo be fair, we SAY it most often in month day year format, so from that perspective it makes sense.
@HarperCaitSee it on YouTube
7 more comments
Glad to see new employees of Ryan George’s “place where things are decided to be named” company
@beachwind7274See it on YouTubeAs a Canadian, we can't make up our minds with it, which is even more frustrating.
@poser_disposerSee it on YouTubeNow we have to use YYYY-MM-DD otherwise there’s no telling which format we’re using if it’s early in the month.
@ds_7See it on YouTubeAnyone who works with data will tell you that YYYYMMDD is the best
@DigitalicaEGSee it on YouTube"Jaxon!" Iconic
@fraser-is-hereSee it on YouTubeYYYY-MM-DD reigns supreme
@roywright8030See it on YouTube"we should start strong" had me laughing out loud😅
@WakingDreams34See it on YouTube
Public comments from the video's page on YouTube
The videos drawing views on Fairbairn Films right now
- Channel
- Fairbairn Films
- Subscribers
- 1,670,000
- Channel views, last 7 days
- 467,044
- Videos published this week
- 2
- Video published
- October 16, 2026
- Video views so far
- 115,024
- Views on its first day
- 54,415
The numbers
Here is how Fairbairn Films' uploads and audience moved over the week.
💡 Test your knowledge
Which game gets an Australian reimagining in one of Fairbairn Films' most-watched sketches?
The channel's archive includes the sketch "If Red Dead Redemption was in Australia."




