A typeface built from Craven Cottage, and Fulham's fans ask why

The club's new brand film arrived the same day its women's side saw a 51-game unbeaten run end against Exeter City.

Channel: Fulham Football Club Story of October 9, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Fulham FC: A New Era ⚫️⚪️

Can a font be news? Fulham think so. "Fulham FC: A New Era" is a short film unveiling an evolved club identity and a bespoke typeface, built, the description says, around one of Craven Cottage's most distinctive pieces of architecture. Every letter and number is meant to carry the heritage of what the club calls London's Original football club.

The comment section has mostly taken it as a gift. Many viewers ask, with some amusement, why a typeface gets its own announcement video, one proposes a new terrace chant about it, and another suggests re-signing "Rui Font." Others ask a fair question: will the lettering be released for designers to use? A few would simply rather the club's energy went into the table.

The week's other upload carried a sadder headline. Fulham Women's 51-game unbeaten run ended at Motspur Park with a 2-1 loss to Exeter City in the FA Women's National League. Bow Jackson and Charlotte Whitmore scored for the Grecians, and Rianna Dean's reply was not enough for Steve Jaye's side.

The brand film is easily the busiest video on the shelf right now. Behind it, the two cuts of last month's 1-1 draw with Manchester United, the one with Lisandro Martínez's own goal and Matheus Cunha's late equaliser, are still drawing a steady trickle. The channel's views held close to their usual level and the subscriber count did not move. Among nearby football channels, George Benson's Chelsea channel is having a big week, while Crystal Palace, Fulham's closest club neighbour in size, ran just ahead of its own normal pace.

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The videos drawing views on Fulham Football Club right now

Unbeaten run comes to an end | Fulham 1-2 Exeter City | Women's Highl…797 views · 2026-10-06 DRAMATIC clash at the Cottage 👀 | Fulham 1-1 Manchester United | Pre…233,365 views Martínez own goal and Cunha late equaliser | Fulham 1-1 Manchester U…216,727 views

The numbers

Here is how Fulham's channel moved over the week.

views gained this week: this channel and similar channels

JS.COMPARISON

8,934,447

GOAL's FanZone

3,408,322

Rory Jennings

893,361

HEcompsHD

606,187

George Benson Football Ch…

571,410

The United Stand XTRA

475,923

Crystal Palace FC

154,044

Fulham Football Club

124,904

The Sun Sport

72,530

subscribers

396,000

no significant change in the last 7 days

total views

101,820,701

views per day

20,088

typical day: 21,037

first-day views of each video posted this week

Fulham FC: A New Era ⚫️⚪️

8,256

Unbeaten run comes to an end | Fulham 1…

549

subscribers: this channel and similar channels

Rory Jennings

420,000

Crystal Palace FC

409,000

HEcompsHD

404,000

George Benson Football Ch…

401,000

Fulham Football Club

396,000

JS.COMPARISON

394,000

The Sun Sport

385,000

The United Stand XTRA

384,000

GOAL's FanZone

374,000

As of October 9, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.