Salish can buy anything until Jordan Matter catches her
The shopping-and-hide-and-seek challenge arrives as the channel adds nearly 100,000 subscribers in a day.
Jordan Matter
Story of Why this story? The channel is adding 99,972 subscribers a day, 16 times a normal day (6,452).
Jordan Matter's channel is adding subscribers at more than fifteen times its usual daily pace, with a shopping chase joining the high-school drama already drawing viewers.
The newest upload, "I Can BUY ANYTHING Until My Dad Catches Me", gives Salish a spending window with a very particular closing time: whenever Dad finds her. The description calls it an expensive game of hide-and-seek and thanks Airrack for a disguise. Its mall setting turns getting caught into something more consequential than simply losing a hiding place.
The video has drawn about 5.6 million views since Saturday. It follows a different kind of experiment: "What If They Never Met?", the scripted story imagining Salish and Nidal first meeting in high school. That film has continued climbing since we reported here on its filmmaking sprint.
The subscriber jump coincides with both uploads, rather than pointing neatly to either one. Channel-wide daily views are also above their usual level, though their rise is much gentler than the leap in subscriptions.
The channel's own introduction says Jordan's daughter has taken over. The shopping challenge gives that family joke a practical twist: Salish gets the buying power, and Jordan gets the job of stopping her.
Published on Trari
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- Channel
- Jordan Matter
- Subscribers
- 38,400,000 ▲ 100,000 this week
- Channel views, last 7 days
- 80,645,988
- Channel views, pace per day
- 15,733,591 (on a normal day: 11,074,128)
The numbers
Subscriber additions have accelerated much more sharply than daily views. Here is how the channel's day compares with its usual pace.
💡 Test your knowledge
Which creator is thanked for the disguise in the shopping challenge?
The description of "I Can BUY ANYTHING Until My Dad Catches Me" thanks Airrack for the disguise.