This week on the channel +21M views this week

A braided wedding band, unworn for ten years, keeps Massoyan Jewelers busy

No new uploads, yet the forty-day-old ring sizing video has passed 49 million views, with every twist rebuilt by hand.

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Massoyan Jewelers Story of October 4, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

The impossible ring sizing

What does a family jewelry store in northern New Jersey do on a week without new videos? Mostly, it lets its workbench keep talking.

The video still pulling the most viewers is "The impossible ring sizing," posted forty days ago. A customer brought in a braided white gold wedding band he hadn't worn in over a decade and needed it two sizes larger, with the pattern unbroken. Adding the size, the description notes, is the easy part. Hiding it is not: the ring was cut open, a solid block of white gold soldered in, and every twist and braid made again by hand. It is billed as a first, and hopefully the last, braided sizing at the bench. It has now passed 49 million views.

Close behind is a newer one with a pointed title, "They should have fixed this the first time." Joanna's rose gold ring with a black hexagon diamond had gone back to its manufacturer twice under warranty, and came back with the same four prongs tightened each time. On the third try she took it to Massoyan, where it got two extra prongs, rounded tips and a snake enhancer reworked so it sits flush. Further down, a cracked turquoise ring that belonged to a customer's late father still draws a steady crowd. She flew in from Texas so its cracks could be filled with gold in the style of kintsugi.

The channel picked up about 20,000 subscribers over the week, and its views ran a little under its usual daily pace. Even so, no channel among its nearest peers in art and crafts gained more views over the week. Kalitaku is having a lively stretch of its own, while Ross Draws and HappyBerry Crochet kept their usual steady pace.

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Where next?

Also in Art, crafts, magic and photographyVideo taking off 5x its usual first dayDenis reveals the props behind his Halloween knife tricksA split knife and a duplicate blade turn two apparent injuries into quick magic reveals.Channel: DENIS MAGIC SHOW · Story of October 24, 2026

A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

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The videos drawing views on Massoyan Jewelers right now

They should have fixed this the first time10,742,060 views

Filling a Cracked Turquoise with Gold8,609,131 views

The facts

Channel: Massoyan Jewelers
Subscribers: 1,200,000 ▲ 20,000 this week
Channel views, last 7 days: 21,498,607
Videos published this week: 0

The numbers

Here is how Massoyan Jewelers' week looks in figures.

views gained this week: this channel and similar channels

21,498,607

2,279,333

1,514,436

260,855

205,053

98,242

76,639

subscribers

1,200,000

▲ 20,000 in the last 7 days

total views

1,050,309,473

views per day

2,963,407

typical day: 3,177,886

subscribers: this channel and similar channels

1,430,000

1,420,000

1,200,000

1,190,000

1,190,000

1,110,000

1,060,000

1,060,000

1,060,000

As of October 4, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

💡 Test your knowledge

Kintsugi, the technique used on the cracked turquoise ring, comes from which country?