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This week on the channel +323K views this week

A million views for Matt D'Avella's minimalist wardrobe rethink

Stylist Sally Mackinnon and thrift specialist Nina Gbor feature in the project, now past the million-view mark.

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Matt D'Avella Story of October 17, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

A professional stylist rebuilt my minimalist wardrobe

A professional stylist rebuilt my minimalist wardrobe

Matt D'Avella posted nothing new this week, but his wardrobe overhaul has crossed a million views. "A professional stylist rebuilt my minimalist wardrobe" is also drawing the most daily views of his uploads right now, comfortably above the older fitness and social-media videos sharing that momentum.

The project brings Sally Mackinnon's styling expertise into Matt's minimalist world, with Nina Gbor credited for thrift support. Its production credits include secondhand shops in Neutral Bay as well as slow-fashion labels: a more specific proposition than simply buying a whole new closet.

Across the channel, the week brought roughly 323,000 views, while subscribers held steady. Daily viewing is currently below its usual level. Among nearby self-improvement channels, Mel Robbins had a substantially busier week and added subscribers; Ali Abdaal's subscriber count, like Matt's, was unchanged.

Beyond the wardrobe, "I tried zone 2 training for 30 days (what I learned)" and "Why everyone is quitting social media" remain active draws. Clothing, exercise, digital habits: Matt's current viewing stretches across several different ways of reconsidering everyday routines.

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Where next?

More from Matt D'AvellaThis week on the channel one video this weekMatt D'Avella's stylist makeover arrives as a consumerism video leadsHis one new upload passed thirty thousand views in its first day, while a 27-day-old critique of buying things keeps the channel's steadiest pace.Channel: Matt D'Avella · Story of September 28, 2026

Also in Self-improvement and productivityThis week on the channel +7.7M views this weekAdam Grant joins Mel Robbins for potential, confidence and reconnectionThe Wharton psychologist's new conversation follows an empathy episode about turning thoughtful intentions into small acts of care.Channel: Mel Robbins · Story of October 23, 2026

A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

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The videos drawing views on Matt D'Avella right now

I tried zone 2 training for 30 days (what I learned)811,589 views

Why everyone is quitting social media2,661,361 views

The facts

Channel: Matt D'Avella
Subscribers: 4,050,000
Channel views, last 7 days: 322,772
Videos published this week: 0

The numbers

Here is how Matt's channel and its recent uploads performed this week.

views gained this week: this channel and similar channels

49,303,621

7,132,750

2,113,918

1,547,122

Evan Carmichael

1,369,255

610,064

322,772

171,767

subscribers

4,050,000

no significant change in the last 7 days

total views

336,769,101

views per day

47,478

typical day: 63,403

subscribers: this channel and similar channels

6,700,000

6,320,000

5,350,000

5,030,000

Evan Carmichael

4,670,000

4,050,000

3,050,000

2,840,000

2,760,000

As of October 17, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

💡 Test your knowledge

Which stylist helped rebuild Matt's minimalist wardrobe?