This week on the channel +758K views this week
Merab Dvalishvili's office coffee break goes cosmic for Black Rifle
The UFC fighter stars alongside Mat in a computer-repair commercial, one of the company's two new uploads.
In short
Black Rifle Coffee Company has 1,440,000 subscribers and 337,901,344 views in all, as of October 24, 2026. In the last 7 days it gained 613,909 views. Its most watched video of the last 30 days is "He Thought He Was Dying Then Woke Up Five Weeks Later", with 358,505 views. By subscribers it is No. 1,827 of the 5,387 channels on Trari, and No. 19 of 63 in category "Military, weapons and geopolitics".
The numbers today
subscribers
1,440,000
no significant change in the last 7 days
total views
337,901,344
▲ 613,909 in the last 7 days
views a day (current pace)
67,213
on a typical day: 99,634
Videos on the channel
898
2 uploaded in the last 7 days
Last upload
yesterday
October 23, 2026
Views per subscriber
234
a new long video usually gets 63,606 views
a new short video usually gets 75,432 views
a new short video usually gets 75,432 views
Next milestone
1,500,000 subscribers
60,000 subscribers to go
What happened lately
October 6, 2026 6.9x the video's usual pace The Secret Green Berets Waiting for World War III The video ran that day at 49,593 views a day, 6.9 times its usual pace (7,196).
This week on the channel +610K views this week
Dictator Geisha: Black Rifle Coffee brings a rare Guatemalan bean home
The one new upload follows the beans from Santa Rosa to the company's roasting plant in Manchester, Tennessee, with a suppressed MP5SD and …
The video drawing the most views now
Marine Recon Still Does It the Hard Way
- Video published
- October 23, 2026
- Video views so far
- 27,437
- Video views, pace per day
- 49,588
- Views in its first 9 hours
- 27,437
Similar channels
Position on Trari and in the category
| Among all channels on Trari | In the category Military, weapons and geopolitics | |
|---|---|---|
| By subscribers | 1,827 of 5,387 | 19 of 63 |
| By views gained this week | 3,319 of 5,295 | 39 of 63 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.4% of all views the category's channels gained this week
Subscribers in the category Military, weapons and geopolitics
Views gained this week in the category Military, weapons and geopolitics
Subscribers, last 30 days
September 26, 2026: 1,440,000 subscribers → October 24, 2026: 1,440,000 subscribers (no significant change in the last month)
Total views, last 30 days
September 26, 2026: 335,067,190 views → October 24, 2026: 337,901,344 views · average: 101,219 views a day
The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 Marine Recon Still Does It the Hard Way | October 23, 2026 | 9:39 | 27,437 | 49,588 | 27,437 (9 hours) | 622 | 34 |
| This Is Why You Don’t Trust the IT Guy | October 18, 2026 | 0:58 short | 71,286 | 4,334 | 39,520 | 2,214 | 66 |
 The Ship Nobody Wanted to Be On | October 16, 2026 | 12:48 | 30,531 | 1,679 | 10,555 | 596 | 33 |
 He Thought He Was Dying Then Woke Up Five Weeks Later | October 9, 2026 | 14:16 | 358,505 | 10,602 | 45,056 | 2,403 | 103 |
| We Secured The Dictator Geisha | September 29, 2026 | 2:06 short | 66,415 | 97 | 24,310 | 1,208 | 66 |
 He Took Machine Gun Rounds to Save an 18 Year Old Soldier | September 25, 2026 | 13:41 | 42,608 | 65 | 12,042 | 501 | 27 |
 She Was Dreaming About Riley Green | September 18, 2026 | 1:03 short | 115,328 | 308 | - | 1,649 | 75 |
 The Secret Green Berets Waiting for World War III | September 18, 2026 | 12:02 | 297,672 | 2,186 | - | 3,638 | 249 |
 We Will Never Forget | September 11, 2026 | 3:11 | 60,718 | 27 | - | 2,797 | 327 |
 The Real Story Behind Generation Kill | August 28, 2026 | 8:26 | 422,905 | 98 | - | 2,792 | 184 |
 Mat Best vs Everyone: Staccato Vegas | August 21, 2026 | 9:11 | 66,494 | 50 | - | 2,125 | 63 |
 The Maduro Raid’s Lead Pilot Was Shot 4 Times | August 14, 2026 | 14:09 | 99,191 | 71 | - | 4,128 | 382 |
 America’s Most Reckless Jump | August 6, 2026 | 2:19 short | 75,432 | 100 | - | 2,789 | 177 |
 Surviving The Hell Of Iwo Jima | July 31, 2026 | 14:49 | 19,080 | 36 | - | 1,014 | 68 |
 They Don't Make Men Like This Anymore | July 24, 2026 | 9:35 | 56,610 | 33 | - | 3,610 | 161 |
Audience engagement
- likes per 1,000 views
- 17.7 in the category: 25.3
- comments per 1,000 views
- 1.1 in the category: 1.9
- a video's usual first day on this channel
- 22,149 views
- short vs long
- 4 short (up to 3 minutes), 11 long
average views per short video: 82,115
average views per long video: 134,704
Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 How to Everyday Carry | May 19, 2019 | 3:07 | 9,992,026 |
 WARPIGS: Block to Block in Fallujah | The Untold Story of C… | November 8, 2024 | 1:44:57 | 7,122,948 |
 Surrounded Special Forces Fight Hundreds of Taliban | January 17, 2023 | 21:00 | 6,244,587 |
 Coffee: Making the Suck Bearable Since the 1400s | July 5, 2016 | 0:43 | 6,120,851 |
 Stories of Survival: The Battle of Kamdesh | October 4, 2024 | 29:36 | 5,156,879 |
Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Commanders pulling up after doing nothing to address moldy … | September 26, 2023 | 0:17 | 22,740,378 |
 Here comes the BOOM! | #blackriflecoffee | April 18, 2025 | 0:37 | 21,253,964 |
 How to Catch An F-16 | #blackriflecoffee | January 3, 2024 | 0:18 | 15,064,838 |
 This is why we can't take Mat and Logan anywhere 😆 | #SHOR… | April 25, 2022 | 0:29 | 8,049,353 |
 Declaring WAR on the Cartel | November 20, 2024 | 0:59 | 6,864,657 |
What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video surgingThe Secret Green Berets Waiting for World War III The video ran that day at 49,593 views a day, 6.9 times its usual pace (7,196).
- Video surgingThe Secret Green Berets Waiting for World War III The video ran that day at 22,471 views a day, 4.1 times its usual pace (5,499).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +758K views this week
Merab Dvalishvili's office coffee break goes cosmic for Black Rifle
The UFC fighter stars alongside Mat in a computer-repair commercial, one of the company's two new uploads.
This week on the channel +610K views this week
Dictator Geisha: Black Rifle Coffee brings a rare Guatemalan bean home
The one new upload follows the beans from Santa Rosa to the company's roasting plant in Manchester, Tennessee, with a suppressed MP5SD and …
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