This week on the channel +2.1M views this week
Richard Hammond's Lotus outing prompts requests for a longer feature
Gav Kershaw's engineering enthusiasm gives DRIVETRIBE viewers another talking point beyond the Evija's enormous power.
DRIVETRIBE has 3,100,000 subscribers and 639,852,762 views in all, as of October 24, 2026. In the last 7 days it gained 2,497,591 views. Its most watched video of the last 30 days is "Richard Hammond Drives the 2,000HP Lotus Evija", with 2,134,028 views. By subscribers it is No. 943 of the 5,387 channels on Trari, and No. 24 of 224 in Cars and motoring.
The numbers today
subscribers
3,100,000
no significant change in the last 7 days
total views
639,852,762
▲ 2,497,591 in the last 7 days
views a day (current pace)
155,553
on a typical day: 300,827
Videos on the channel
882
1 uploaded in the last 7 days
Last upload
3 days ago
October 21, 2026
Views per subscriber
206
a new long video usually gets 390,833 views
Next milestone
5,000,000 subscribers
1,900,000 subscribers to go
What happened lately
October 23, 2026 4.1x the channel's usual pace The whole channel ran that day at 997,246 views a day, 4.1 times a normal day (241,382).
Views jump 7.9x the channel's usual pace
Richard Hammond tests the electric Evija's Lotus identity
His Hethel drive has passed a million views, with an engineering conversation behind the hypercar's enormous power claims.
This week on the channel one video this week
Izzy Hammond meets a 900kg Peugeot 205 GTI from the 1980s
Richard Hammond hands his daughter the keys to a Tolman Edition hot hatch in the week's only DRIVETRIBE upload.
The video drawing the most views now
Richard Hammond Loves This American Car… But Wouldn’t Buy It
- Video published
- October 21, 2026
- Video views so far
- 668,250
- Video views, pace per day
- 150,120
- Views on its first day
- 370,181
Similar channels
Position on Trari and in the category
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By subscribers | 943 of 5,387 | 24 of 224 |
| By views gained this week | 1,855 of 5,295 | 46 of 224 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.5% of all views the category's channels gained this week
Subscribers in the category Cars and motoring
Views gained this week in the category Cars and motoring
Subscribers, last 30 days
September 26, 2026: 3,100,000 subscribers → October 24, 2026: 3,100,000 subscribers (no significant change in the last month)
Total views, last 30 days
September 26, 2026: 632,915,696 views → October 24, 2026: 639,852,762 views · average: 247,752 views a day
The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 14.1 in the category: 27.4
- comments per 1,000 views
- 0.7 in the category: 1.5
- short vs long
- 0 short (up to 3 minutes), 15 long
average views per long video: 840,226
Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Richard Hammond takes his daughters off-roading | September 4, 2019 | 4:55 | 23,974,391 |
 Richard Hammond discusses his Rimac crash | June 29, 2017 | 26:32 | 8,607,804 |
 Hammond and May try to build Lego cars while downing shots | May 23, 2019 | 1:24:13 | 7,661,350 |
 This Vantablack BMW is the darkest car in the world | August 28, 2019 | 5:56 | 7,632,870 |
 Richard Hammond ROASTS James May's Pub | November 13, 2024 | 10:08 | 7,193,683 |
Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Richard Hammond Starts His 1998 Ducati 916 SPS Carl Fogarty… | October 21, 2025 | 0:33 | 2,435,558 |
 Richard Hammond to go on Strictly Come Dancing? | December 21, 2025 | 0:15 | 535,186 |
 Richard Hammond Reminisces About the Top Gear Test Track | November 17, 2025 | 1:40 | 383,979 |
 Izzy Hammond Learns to Drive a Tractor (Feat Harriet from C… | September 21, 2025 | 0:40 | 376,242 |
 🚨WE HAVE AN ANNOUNCEMENT🚨 | January 21, 2026 | 0:17 | 181,740 |
What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Views jumpThe whole channel ran that day at 997,246 views a day, 4.1 times a normal day (241,382).
- MilestoneRichard Hammond Drives the 2,000HP Lotus Evija The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 1,104,311 views a day, 7.9 times a normal day (139,190).Read the story
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +2.1M views this week
Richard Hammond's Lotus outing prompts requests for a longer feature
Gav Kershaw's engineering enthusiasm gives DRIVETRIBE viewers another talking point beyond the Evija's enormous power.
Views jump 7.9x the channel's usual pace
Richard Hammond tests the electric Evija's Lotus identity
His Hethel drive has passed a million views, with an engineering conversation behind the hypercar's enormous power claims.
This week on the channel one video this week
Izzy Hammond meets a 900kg Peugeot 205 GTI from the 1980s
Richard Hammond hands his daughter the keys to a Tolman Edition hot hatch in the week's only DRIVETRIBE upload.
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