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Video taking off 7.7x its usual first day

Big Nibbles asks what Thatcher changed on the school tray

Pie and cabbage give way to burgers and chips in a food-history follow-up to his Jamie Oliver video.

Why this story? The video opened at a pace of 688,166 views a day, 7.7 times a normal first day on this channel (89,518).

Did Margaret Thatcher Ruin School Lunch?Did Margaret Thatcher Ruin School Lunch?

Jamie Oliver wasn't the beginning of this story. Big Nibbles' follow-up to "Did Jamie Oliver Ruin School Lunch?" goes further back, cooking two school dinners to examine what changed under Margaret Thatcher.

The first tray represents 1970: meat pie, mashed potatoes, cabbage, pineapple in custard and a glass of milk. Wearing his sandwich apron, the host cooks and tastes the meal rather than leaving the history as a list of policies. "Pie and mash, you can't go wrong," he says.

Then the milk disappears from the story. He explains Thatcher's decision as education secretary to end free milk for older primary school children in 1971, before moving to her government's removal of national nutritional requirements for school meals in 1980.

His second tray makes the contrast visible: a processed burger, chips, baked beans, a muffin and a sugary soft drink. The host's verdict is that children weren't better off after deregulation. It's a pointed argument made through two plates, not a claim that every school served exactly these meals.

"Did Margaret Thatcher Ruin School Lunch?" reached roughly 360,000 views in nine hours, already well beyond the channel's usual full-day Shorts audience. The comments also contain a useful complication: alongside memories of burgers, viewers recall cooked dinners, vegetables and potatoes lasting into later decades. School lunch didn't change everywhere at once.

Published on Trari

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The facts
Subscribers
1,180,000 ▲ 10,000 this week
Channel views, last 7 days
13,185,410
Channel views, pace per day
728,764 (on a normal day: 1,598,701)
Video published
October 20, 2026
Video views so far
362,495 (less than a day online)
Video views, pace per day
688,166

The numbers

The Thatcher Short has already passed Big Nibbles' usual first-day views, with only nine hours online.

the video's first day
usual first day here
89,518
this video
688,166
subscribers
1,180,000
▲ 10,000 in the last 7 days
total views
1,131,422,293
views per day
728,764
typical day: 1,598,701
the video
views
362,495
likes
18,708
comments
427
days online
1
subscribers: this channel and similar channels
Clement Leung
1,240,000
jasmineandtea
1,230,000
Ahmad Noori
1,210,000
Randolph
1,190,000
Big Nibbles
1,180,000
As of October 21, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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Which chef was the subject of Big Nibbles' preceding school-lunch video?