Shot at home and nearly four months old, "I shot a chocolate commercial at home" is still the busiest thing on Jake Ceja's channel by a wide margin. It has passed 124 million views and keeps adding roughly a million and a half a day, which for a summer upload on a week without anything new is quite a lot of chocolate.
The idea is the one his channel runs on: taking the glossy look of a real ad or film and building it out of whatever is lying around the house. The title says it plainly, and viewers keep finding it.
Behind it, two videos with a Call of Duty theme are keeping each other company. "Stop Watch + Call of Duty 4" has passed 52 million views, and a later companion, "Stop Watch + Call of Duty Movie #ad", is younger and much smaller, though its daily pace is not far off the older one's. A pair like that suggests the franchise has become a small series of its own for him.
Among the sketch channels nearest his 8.15 million subscribers, Nick Wilkins, LouisAyy and Viva La Dirt League are the ones running above their usual pace right now, while Hew Moran and Dimucc are having a calmer stretch. Jake posted nothing new, and the chocolate ad is carrying the channel.