Bonds get the special-episode treatment on Morning Brew Daily
Toby Howell welcomes author Robin Wigglesworth for a history of the market that reaches well beyond Wall Street.
Morning Brew Daily
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Why everyone should care about the bond market
What earns a break from the daily business-news mix? For Morning Brew Daily, the bond market warranted an episode of its own. Toby Howell's conversation with Financial Times Alphaville editor Robin Wigglesworth was the most watched of the channel's six uploads this week, reaching about 14,000 views.
"Why everyone should care about the bond market" takes its cue from Wigglesworth's book, A Fabulous Debt: The Epic Story of How Bonds Built the Modern World. The conversation covers the market's history, the people who helped modernize it and why rising yields matter outside financial circles. It is a longer historical lens for a show usually moving between corporate announcements and economic headlines.
The comments offer a useful little editorial conversation of their own. Viewers ask for more author interviews and more specials, while one requests a simpler starting point: define a bond clearly before building the explanation around it.
Elsewhere, "Could a Chipotle-Starbucks merger actually work?" drew almost the same audience with a very different premise: takeover rumblings involving coffee and burritos. The freshest momentum belongs to "Apple enters the smart home market with HomeView display," which had passed 10,000 views in its first 17 hours.
Among nearby business channels, Prof G Markets had a particularly busy viewing week, while Brandon Aceto was quieter. Morning Brew Daily's subscribers held steady, and its current daily viewing is below its usual pace. Within its own upload shelf, though, the bond-history detour gave the week its most watched new episode.
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What viewers say
Please have more podcast episodes with authors such as this 💯
@leeg.98See it on YouTubeOffered in good faith - start with a very very simple but accurate definition and description of a bond and build from there.
@thesmallnotesduoSee it on YouTubeI understand bonds and how that market works before listening, but very much appreciate the history and explanations + perspectives on the bond market from Robin. Great guest to have on the show! I will definitely be reading his book.
@NYCitiBikerSee it on YouTube
2 more comments
This is the best MBD special you all have done.
@shakillutful1678See it on YouTubePls do more of these specials !
@realistic0777See it on YouTube
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- Channel
- Morning Brew Daily
- Subscribers
- 109,000
- Channel views, last 7 days
- 94,417
- Videos published this week
- 6
- Video published
- October 12, 2026
- Video views so far
- 14,430
- Views on its first day
- 11,588
The numbers
Here is Morning Brew Daily's week in views and subscribers.
💡 Test your knowledge
Who hosts Morning Brew Daily alongside Toby Howell?
Morning Brew Daily is hosted by Neal Freyman and Toby Howell.