Texas and South Carolina widen MS NOW's midterm conversation
Ari Melber brings Mondaire Jones and Alex Wagner into a discussion of polling shifts and the hard choices behind campaign funding.
MS NOW
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MAGA Red melts into BLUE surge in TX, SC: Trump spirals in “ENDANGERED” Red Areas
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- 2:00Melber argues that polling shifts are making traditionally Republican-leaning states more competitive.
- 4:42A polling graphic shows Democratic advantages across the policy issues presented.
- 8:20Wagner argues that Trump's approval floor has fallen, changing the electoral picture.
- 9:41Jones explains campaign "triage": redirecting funding away from races considered no longer competitive.
When does a difficult campaign become one a party stops funding? On The Beat, Mondaire Jones gives that calculation a name: "triaged." His explanation brings a practical campaign question into MS NOW's most-watched new upload of the week.
Ari Melber's segment focuses on Texas and South Carolina as he argues that polling has made traditionally Republican territory more competitive. A campaign montage includes Bernie Sanders, Greg Abbott, Bill Clinton and Donald Trump before Melber turns to voter preferences on policy issues and historical comparisons for presidential approval before midterms.
The panel adds two distinct angles. Alex Wagner examines what she sees as a lower floor for Trump's approval, while Jones explains how campaign money can move away from races judged no longer competitive. Those are assessments of the political landscape, not election results. The upload reached roughly 136,000 views within its first four hours.
Elsewhere in the week's lineup, Jen Psaki reacts to Katie Zacharia's return to social media, and Chris Hayes's interview with Rep. Ilhan Omar supplies two exclusive excerpts. Lawrence O'Donnell also turns to foreign policy, criticizing envoy Steve Witkoff's description of Vladimir Putin.
MS NOW added about 94 million views over the week, the largest weekly addition among its nearby broadcaster peers. NBC News and Inside Edition are seeing daily viewing above their usual levels; MS NOW's daily pace is closer to half its norm. Its subscriber count held steady, even as Melber's campaign-funding discussion gave the week's election coverage a concrete question beyond the polls.
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- Channel
- MS NOW
- Subscribers
- 10,000,000
- Channel views, last 7 days
- 93,605,435
- Videos published this week
- 15
- Video published
- October 22, 2026
- Video views so far
- 136,116
The numbers
Here is MS NOW's week in views and subscribers.
💡 Test your knowledge
Which guest explains campaign funding "triage" in Melber's discussion?
Jones explains how funding can be redirected away from races judged no longer competitive.