Shiloh & Bros bring game-night treachery to The Traitors

NBC's creator collaboration draws an unusually large early audience, with viewers comparing it to Shiloh & Bros' Among Us adventures.

Channel: NBC Story of October 13, 2026Trari Newsroom

Why this story? The video opened at a pace of 140,898 views a day, 21 times a normal first day on this channel (6,653).

Welcome to a Game Night of Treachery | The Traitors: New Blood | NBC

Shiloh & Bros invite their friends to game night, but the invitation comes with a catch: some players are secretly working against everyone else. NBC's collaboration turns The Traitors' hidden loyalties into a gathering full of secrets, sabotage and game eliminations.

"Welcome to a Game Night of Treachery | The Traitors: New Blood | NBC" reached more than 100,000 views in 13 hours, already far beyond the channel's usual full-day audience for a regular video. The comment section is unusually busy, too, with hundreds of responses where a typical upload gets only a handful.

This is a promotional game-night collaboration for the series, rather than an episode of the castle competition. The distinction matters: Shiloh & Bros bring their own familiar game-playing world to the Traitors-and-Faithful setup. Viewers compare it to their Among Us videos, point out the exaggerated, posh voices and return to a Scooby-Doo-style laugh. Much of the discussion centers on the choice of secret saboteurs and betrayals between players.

The television version takes that same problem of trust to the Scottish Highlands. In The Traitors: New Blood, Alan Cumming hosts everyday Americans who must build a shared prize fund while figuring out who among them is quietly eliminating the others. NBC's game night offers a more playful route into that central question: who can you trust when everyone has a reason to look innocent?

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Shiloh & Bros bring game-night treachery to The Traitors The full story on Trari: https://trari.com/en/story/nbc-9431/?from=kit

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The numbers

The game-night collaboration has already passed NBC's usual full-day views for regular uploads. Its comment section is also much busier than usual.

the video's first day

usual first day here

6,653

this video

140,898

subscribers

1,290,000

▲ 10,000 in the last 7 days

total views

506,226,485

views per day

95,783

typical day: 922,622

the video

views

102,708

likes

3,983

comments

333

days online

1

subscribers: this channel and similar channels

Hayu

1,340,000

FOX

1,330,000

SHOWTIME

1,310,000

NBC

1,290,000

CBS Comedy

1,250,000

Channel 4.0

1,250,000

As of October 13, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.