Nearly three million views in a day for Pressplay Media
The UK rap platform's sharp rise reaches well beyond the audience for its newest releases.
Why this story? The whole channel is running at 2,989,532 views a day, 14 times a normal day (210,315).
Pressplay Media has had a much busier day than its latest music videos alone could explain. The UK rap platform drew nearly three million views across its channel, compared with a usual daily total of about 210,000.
Its newest release, "#Runitup JUGG£R J - Hell's Kitchen (Music Video) | Pressplay," has a modest audience so far. Among the other recent uploads, "(7th) YL - Life In The Hood (Music Video) | Pressplay" has drawn more views than the Marnz Malone album documentary we covered earlier, but neither comes close to accounting for the channel-wide jump.
There is a substantial catalog behind those releases. Pressplay hosts both the original "London View" by #TPL BM (OTP) and its remix with Mini, Sava, Marin and Rambizz, its most-watched regular video. NitoNB's "Lightwork Freestyle" and RussMillions' "Gun Lean" also sit among its enduringly large uploads.
It is not clear which videos drove this particular surge. What distinguishes Pressplay's day is the scale of the activity beyond its new-release slate, on a platform where freestyles and full music videos share the same archive.
Published on Trari
Where next?
- Channel
- Pressplay Media
- Subscribers
- 1,850,000
- Channel views, last 7 days
- 4,236,486
- Channel views, pace per day
- 2,989,532 (on a normal day: 210,315)
The numbers
Pressplay's daily views rose to more than fourteen times their usual level.
💡 Test your knowledge
Which Pressplay freestyle series features NitoNB among the channel's most-watched uploads?
NitoNB's "Lightwork Freestyle," posted in 2018, is among Pressplay Media's most-watched regular videos.



