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Views jump 14x the channel's usual pace

Nearly three million views in a day for Pressplay Media

The UK rap platform's sharp rise reaches well beyond the audience for its newest releases.

Why this story? The whole channel is running at 2,989,532 views a day, 14 times a normal day (210,315).

Pressplay Media has had a much busier day than its latest music videos alone could explain. The UK rap platform drew nearly three million views across its channel, compared with a usual daily total of about 210,000.

Its newest release, "#Runitup JUGG£R J - Hell's Kitchen (Music Video) | Pressplay," has a modest audience so far. Among the other recent uploads, "(7th) YL - Life In The Hood (Music Video) | Pressplay" has drawn more views than the Marnz Malone album documentary we covered earlier, but neither comes close to accounting for the channel-wide jump.

There is a substantial catalog behind those releases. Pressplay hosts both the original "London View" by #TPL BM (OTP) and its remix with Mini, Sava, Marin and Rambizz, its most-watched regular video. NitoNB's "Lightwork Freestyle" and RussMillions' "Gun Lean" also sit among its enduringly large uploads.

It is not clear which videos drove this particular surge. What distinguishes Pressplay's day is the scale of the activity beyond its new-release slate, on a platform where freestyles and full music videos share the same archive.

Published on Trari

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The facts
Subscribers
1,850,000
Channel views, last 7 days
4,236,486
Channel views, pace per day
2,989,532 (on a normal day: 210,315)

The numbers

Pressplay's daily views rose to more than fourteen times their usual level.

views per day, whole channel
typical day
210,315
now
2,989,532
subscribers
1,850,000
no significant change in the last 7 days
total views
1,063,050,130
views per day
2,989,532
typical day: 210,315
subscribers: this channel and similar channels
triple j
2,070,000
Apple Music
1,720,000
As of October 20, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Which Pressplay freestyle series features NitoNB among the channel's most-watched uploads?