TODAY's White House press access segment starts two hundred times faster

A single day-old news clip is drawing views at almost the pace of NBC's entire morning-show channel.

Channel: TODAY Story of September 28, 2026Trari Newsroom

Why this story? The video opened at a pace of 1,032,504 views a day, 228 times a normal first day on this channel (4,534).

White House Press Access at the Center of Trump-Media Clash

How often does a TODAY upload take off like this? Almost never. "White House Press Access at the Center of Trump-Media Clash" went up on Sunday, and its first day came in at more than two hundred times what a new video on the channel usually manages.

Most TODAY clips open with a few thousand views and settle into the back catalog. This one was already past half a million within a day. Its daily pace nearly matches the whole channel's, which spreads its views across years of interviews, cooking segments and news pieces.

The title leaves no doubt about the subject. It is a story about how the press reaches the White House, and it is being told by one of the oldest news programs on American television. TODAY has been on NBC's morning schedule since 1952.

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More from TODAYVideo taking off 11x its usual first dayTéa Leoni calls her archival TODAY look "Covid bangs"Her trip through the archives with Tim Daly accompanies a new interview about playing newlyweds together again.Channel: TODAY · Story of October 23, 2026 Also in Talk shows and late nightVideo taking off 26x its usual first dayADÉLA brings "Nicole Kidman" and airborne splits to FallonHer television debut moves from a red-lit ensemble number to a quiet seated finish, and the comment section is crowded with talk of the choreography.Channel: The Tonight Show Starring Jimmy Fallon · Story of October 24, 2026 A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

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The numbers

Here is how far this one segment's first day sits above the channel's usual start.

the video's first day

usual first day here

4,534

this video

1,032,504

subscribers

5,110,000

total views

4,427,931,866

views per day

1,204,476

the video

views

670,689

likes

1,947

comments

528

days online

1

subscribers: this channel and similar channels

The Graham Norton Show

5,730,000

Good Morning America

5,500,000

Late Night with Seth Meye…

5,310,000

TODAY

5,110,000

CBS Mornings

3,320,000

The Onion

3,280,000

As of September 28, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.