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Video taking off 36x its usual first day

Grace May's purple blush brings a pigment surprise

Her makeup Short draws an unusually large audience, while viewers discuss how much blush is enough.

Why this story? The video opened at a pace of 562,519 views a day, 36 times a normal first day on this channel (15,770).

The pigment goes crazy 🫣 #purpleblush #makeupThe pigment goes crazy 🫣 #purpleblush #makeup

Is it the purple shade, or simply the amount? That is the question running through the comments on Grace May's blush Short, where her surprised reaction has viewers talking about a little product going a long way.

The video drew about 563,000 views in its first day, roughly 36 times her usual opening audience for Shorts. This time, it is makeup rather than the heatless curls and skin updates featured in her earlier hits.

Grace's title, "The pigment goes crazy," puts the color payoff at the center of the video. Viewers focus on application: several suggest starting with less and building up, while others discuss purple shades for different skin tones. Those are viewers' suggestions, not confirmation of who this particular product is designed for. One commenter was hoping for a transition showing the finished blush look.

The makeup moment sits alongside a different kind of experiment on her channel: a not-so-traditional mung bean soup recipe posted the same day. Between the two, Grace's latest uploads cover both her makeup bag and her kitchen.

Published on Trari

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The facts
Channel
Grace May
Subscribers
369,000 ▲ 7,000 this week
Channel views, last 7 days
10,694,255
Channel views, pace per day
611,828 (on a normal day: 1,188,000)
Video published
October 12, 2026
Video views so far
591,800 (less than a day online)
Video views, pace per day
578,887

The numbers

The purple-blush Short opened far above Grace May's usual first-day audience. Its comment section was also busier than usual.

the video's first day
usual first day here
15,770
this video
562,519
subscribers
369,000
▲ 7,000 in the last 7 days
total views
533,537,404
views per day
611,828
typical day: 1,188,000
the video
views
591,800
likes
11,945
comments
83
days online
1
subscribers: this channel and similar channels
Simon Kim
410,000
Grace May
369,000
As of October 13, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Which bean features in Grace May's soup upload?