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Video taking off 20x its usual first day

Alex Beresford flags rush-hour risk as Storm Austen approaches

ITV News' forecast adds heavy rain and a second approaching low-pressure system to the picture of coastal winds and large waves.

Why this story? The video opened at a pace of 162,091 views a day, 20 times a normal first day on this channel (8,193).

What disruption can we expect from Storm Austen?What disruption can we expect from Storm Austen?

Strong winds arriving overnight are one problem. Strong winds carrying into Friday's morning commute are another, and that timing is central to Alex Beresford's Storm Austen forecast for ITV News.

Austen is expected to reach the UK late Thursday. Beresford warns that coastal gusts could reach 80 mph, with large waves adding to the danger. The video's description lists an amber wind warning for Cornwall, Devon, the Isles of Scilly and Plymouth, alongside yellow warnings elsewhere.

The Short drew roughly 68,000 views in seven hours, already well beyond the channel's usual first-day audience for this format. Its title, "What disruption can we expect from Storm Austen?", gets a practical answer: difficult journeys, dangerous coastal conditions and the possibility of localized flooding.

Beresford's rain forecast covers eastern Scotland and southern areas, where heavier local downpours could cause flooding. He links the wind warning specifically to Friday's rush hour, telling viewers to check before traveling.

Nor does his forecast end with Austen's departure. The Saturday map shows another deep low-pressure system approaching, with tightly packed isobars, and he follows the unsettled outlook through Monday.

Published on Trari

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The facts
Channel
ITV News
Subscribers
2,260,000 ▲ 10,000 this week
Channel views, last 7 days
8,925,860
Channel views, pace per day
767,539 (on a normal day: 1,305,904)
Video published
October 21, 2026
Video views so far
67,671 (less than a day online)
Video views, pace per day
162,091

The numbers

The storm explainer passed ITV News' usual full-day Shorts audience within its opening seven hours.

the video's first day
usual first day here
8,193
this video
162,091
subscribers
2,260,000
▲ 10,000 in the last 7 days
total views
1,689,374,175
views per day
767,539
typical day: 1,305,904
the video
views
67,671
likes
277
comments
48
days online
1
subscribers: this channel and similar channels
ITV News
2,260,000
GBNews
2,190,000
AccuWeather
2,180,000
As of October 22, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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