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Video taking off 35x its usual first day

Storm Boelo could prolong severe weather across northern Britain

ITV News' briefing maps a slower weekend storm, with northwest Scotland expected to feel its arrival on Saturday evening.

Why this story? The video opened at a pace of 916,375 views a day, 35 times a normal first day on this channel (26,370).

Storm Boelo: Where will it hit and how bad will it be?Storm Boelo: Where will it hit and how bad will it be?

Things we can learn from the video

Press to jump

  1. 0:30An active Atlantic jet stream is driving Austen and Boelo toward the UK.
  2. 1:11Austen could bring an amber wind warning and gusts around 80 mph in parts of Devon and Cornwall.
  3. 2:35Boelo follows over the weekend, affecting a wider area and hitting northern Britain harder.
  4. 3:13A yellow wind warning covers Scotland, Northern Ireland and northern England; travelers are urged to check forecasts.

Northwest Scotland is expected to be Boelo's first stop before the storm tracks east overnight into Sunday. For people in northern Britain and Northern Ireland, ITV News' forecast points to a difficult distinction: this system could move more slowly than Austen, keeping severe weather around for longer.

The briefing has drawn more than half a million views in ten hours, already far beyond the channel's usual first-day audience for regular videos. A separate short explaining the two storms has also drawn an unusually fast audience.

After the southwest-focused Austen coverage we reported here, the emphasis is moving north. Boelo is forecast to affect a wider area, bringing risks of further travel disruption, localized flooding and difficult conditions, with little breathing room between the systems.

The presenter traces both storms to an active Atlantic jet stream. The report first works through Austen's wind warnings for southern England and Wales, then turns to Boelo and the yellow wind warning covering Scotland, Northern Ireland and northern England.

That weekend outlook arrives near the end of the briefing. For anyone making half-term journeys, the presenter's practical message is to check the forecast before traveling.

Published on Trari

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The facts
Channel
ITV News
Subscribers
2,260,000 ▲ 10,000 this week
Channel views, last 7 days
12,674,815
Channel views, pace per day
4,432,327 (on a normal day: 1,252,067)
Video published
October 22, 2026
Video views so far
523,843 (less than a day online)
Video views, pace per day
916,375

The numbers

The Boelo briefing passed ITV News' usual full-day audience well before its first day was over. The channel's shorter two-storm explainer also drew an above-usual start.

the video's first day
usual first day here
26,370
this video
916,375
subscribers
2,260,000
▲ 10,000 in the last 7 days
total views
1,693,807,313
views per day
4,432,327
typical day: 1,252,067
the video
views
523,843
likes
1,567
comments
395
days online
1
subscribers: this channel and similar channels
ITV News
2,260,000
GBNews
2,190,000
AccuWeather
2,180,000
As of October 23, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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Where is Boelo expected to arrive on Saturday evening?