Coffee fruit wine? James Hoffmann opens the fermentation question box
Lucia joins a follow-up to the global tasting, covering processing costs, microbes and roasting at origin.
James Hoffmann
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
A Delightfully Nerdy Coffee Fermentation Q&A
The tasting ended with more questions than James Hoffmann and Lucia could answer, so they made another video. "A Delightfully Nerdy Coffee Fermentation Q&A," the channel's only new upload this week, gives those leftover curiosities a substantial second sitting.
The questions range from why coffee fruit wine isn't more common to how producers keep batches consistent and whether different roasting would make a bigger difference than fermentation. There is room for the practical leftovers, too: what to do with the beans remaining from the tasting kits. At roughly 134,000 views, the follow-up has the strongest daily momentum among the channel's currently active uploads.
Viewers are extending the tasting in their own ways. One describes hosting friends to compare the different fermentations, with everyone choosing a different favorite; another has been experimenting with blending the remaining coffees. There is also appreciation for keeping each question written on screen while the answer unfolds, a small navigational kindness in a long, detailed discussion.
The channel added roughly 917,000 views over the week, while its subscriber count stayed unchanged. Daily viewing is currently below its usual level. Among nearby food channels, Fallow and Japan Eat had much larger viewing weeks, while Downshiftology had a quieter one.
Fermentation isn't the only thing keeping Hoffmann's catalog moving. "LIVE! The Fermentation Project Global Tasting" continues to draw viewers, and "Coffee Like A Local Ep1: Lima, Peru" supplies a different kind of coffee curiosity: exploring what people locally eat and drink, rather than making specialty coffee the whole itinerary.
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What viewers say
I wasn’t able to join day of, but I hosted a tasting with a few friends at my house so that we could all try the different fermentations together. It was a lot of fun and everyone had a different preference, very interesting to see in person
@TheFeelSmartSee it on YouTubeThank you for answering my question on roasting at origin!
Very thought provoking answers from you both, and a much appreciated epilogue to the tasting event.@JC_SupernintendoSee it on YouTubeLove the question being written at the top, you should keep it there as you answer the questions in future!
@JackConsSee it on YouTube
4 more comments
"thanks nerds" was so funny and unexpected 😃
@iamsaurabhdalviSee it on YouTubeIncredibly interesting. Maybe even more than the tasting proper. Thanks for doing it.
@SimriderASee it on YouTubeAfter this I went and brewed a blend of the natural, lacto, and yeast in equal parts and omg its soooo good
@davwwwSee it on YouTubeI really enjoyed the discussion and, while it seems Lucia could into far more depth, the knowledge shared definitely expanded my knowledge and realigned some perceptions from marketing to the reality in production. Thank you! (edit: yeah…proper nerd, indeed. 🤓😂)
@spektrografSee it on YouTube
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The videos drawing views on James Hoffmann right now
- Channel
- James Hoffmann
- Subscribers
- 2,570,000
- Channel views, last 7 days
- 916,767
- Videos published this week
- 1
- Video published
- October 14, 2026
- Video views so far
- 133,616
- Views on its first day
- 78,644
The numbers
Here is how James Hoffmann's week looks in views and subscribers.
💡 Test your knowledge
Which city does James Hoffmann visit in the first episode of Coffee Like A Local?
The episode is titled "Coffee Like A Local Ep1: Lima, Peru."