A Houthi missile reaches Aramco's Dhahran headquarters, Kailey Leinz reports on Bloomberg
The fire is out, but the short live segment turns at once to what the strike could mean for oil facilities, shipping lanes and US politics.
Bloomberg Television
Story of Why this story? The video opened at a pace of 177,724 views a day, 28 times a normal first day on this channel (6,309).
Houthis Hit Saudi Aramco Headquarters in Missile Attack
"Houthis Hit Saudi Aramco Headquarters in Missile Attack" is a two-minute breaking-news segment from Bloomberg's afternoon show The Close. The anchor opens with the news, and Kailey Leinz joins live from Washington to confirm it: "it was a missile that apparently hit Aramco headquarters resulting in a fire which has since been put out." Bloomberg attributes the account to people with knowledge of the matter.
The location matters. Dhahran, in Saudi Arabia's Eastern Province, sits at the center of the kingdom's oil economy, as Leinz notes. It is also where Saudi oil was first found in commercial quantities in the late 1930s. Leinz adds that Saudi Arabia intercepted two missiles and three drones earlier the same day, three of them headed toward Riyadh, and that "the fact that it is attacking Aramco speaks to the threat specifically on energy."
From there she widens the frame to the shipping routes at risk: the Bab el-Mandeb, the narrow passage between the Red Sea and the Gulf of Aden, and the Strait of Hormuz. She also cites Donald Trump's post on Truth Social, in which he said the attacks were meant to push up oil prices ahead of the US elections, and notes that "the US is not directly involved in the Saudi campaign right now."
The clip drew roughly 72,000 views in its first seven hours, many times what a Bloomberg Short usually gathers in a full day. It was not the channel's only strong start. A longer explainer on US Treasury yields climbing to levels unseen in decades took off almost as quickly, and the full Balance of Power episode followed up with energy analyst Kevin Book on which Saudi infrastructure could be exposed next.
Published on Trari
Where next?
Is this your channel?For the channel's owners and team: a ready picture, text and badge for your audience
Share the story with your audience. Everything is ready:
For an Instagram story or a WhatsApp status
For a community post or your channel's description
For your website
You may use the picture, the badge, and link it to this story.
- Channel
- Bloomberg Television
- Subscribers
- 3,310,000 ▲ 10,000 this week
- Channel views, last 7 days
- 11,065,584
- Channel views, pace per day
- 2,394,110 (on a normal day: 1,387,747)
- Video published
- October 13, 2026
- Video views so far
- 71,756 (less than a day online)
- Video views, pace per day
- 177,724
The numbers
A short breaking-news clip outpaced nearly everything else on the channel, with a bond-market explainer close behind.
💡 Test your knowledge
Which strait connects the Red Sea to the Gulf of Aden?
The Bab el-Mandeb lies between Yemen and the Horn of Africa and links the Red Sea to the Gulf of Aden.