Sweet Impact

The numbers today

What happened lately

October 22, 2026 3.7x the channel's usual pace The whole channel ran that day at 2,813,498 views a day, 3.7 times a normal day (766,060).

This week on the channel +6.7M views this week

Five million views for Sweet Impact's M&M-covered Halloween cake

Robert Lucas's four-upload week also includes a Gengar cake, a hot-sauce cupcake and a kitchen-gadget test.

Channel: Sweet Impact · Story of October 20, 2026

Views jump 7.8x the channel's usual pace

Robert Lucas makes the case for black frosting

Sweet Impact's frosting upload has passed nearly four million views as the cake artist's channel draws an unusually large daily audience.

Channel: Sweet Impact · Story of October 19, 2026

Video surging 8.4x the video's usual pace

Robert Lucas puts marshmallow cobwebs over black chocolate ganache

The Sweet Impact baker calls his cake easy, but viewers have questions about all those carefully placed M&Ms.

Channel: Sweet Impact · Story of October 18, 2026

The video drawing the most views now

Black frosting is not that bad

Video published

October 15, 2026

Video views so far

6,612,592

Video views, pace per day

129,566

Views on its first day

179,344

Position on Trari and in the category

The ranking by views counts only channels whose weekly number is available.

The channel's share of the category

0.8% of all views the category's channels gained this week

Subscriber growth this week

1.1% on this channel, 0.0% on the category's middle channel

The channel's latest videos

The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.

Video	Uploaded	Length	Views	Per day	First day	Likes	Comments
Loser eats a hot sauce cupcake	October 16, 2026	2:22 short	45,772	1,731	11,424	3,248	58
Black frosting is not that bad	October 15, 2026	1:32 short	6,612,592	129,566	179,344	375,960	1,638
I made Gengar out of cake #cake	October 14, 2026	1:02 short	75,774	3,601	13,302	7,048	64
Testing AS SEEN ON TV Kitchen Gadgets... Do They Actually W…	October 14, 2026	15:29	45,818	18,178	6,751	649	35
My Mickey Mouse pumpkin cake transformation	October 9, 2026	0:14 short	78,151	1,620	18,026	4,954	34
I Tried EVERY Fast Food Chicken Nugget	October 7, 2026	10:57	41,887	6,056	-	247	11
Who's that Pokemon?	October 1, 2026	0:12 short	76,030	1,176	12,189	3,968	51
I Made GENGAR from Pokémon as a Cake!	October 1, 2026	9:37	12,425	86	4,957	414	36
Which chicken nugget is the best?	September 29, 2026	1:41 short	78,845	1,285	14,879	5,540	105
I made Florida's most popular dessert	September 25, 2026	1:44 short	91,629	2,032	-	5,009	93
Can I beat my sister?	September 23, 2026	1:01 short	143,256	2,846	-	6,668	73
I made another cake by random	September 18, 2026	1:31 short	3,506,284	43,449	-	168,420	940
I Tried Every Flamin' Hot Snack I Could Find	September 17, 2026	11:35	9,995	82	-	336	35
I Made Another Random Cake	September 9, 2026	5:56	80,998	1,099	-	666	50
The Most Disgusting TikToks I've Ever Reacted To	September 2, 2026	13:33	12,838	39	-	357	39

Audience engagement

likes per 1,000 views

53.5 in the category: 25.0

comments per 1,000 views

0.3 in the category: 0.5

a video's usual first day on this channel

12,330 views

short vs long

9 short (up to 3 minutes), 6 long
average views per short video: 1,189,814
average views per long video: 33,993

Most watched videos (not Shorts)

Video	Uploaded	Length	Views
Creating The Little Mermaid Cake: A Step-By-Step Tutorial	June 2, 2023	8:27	2,277,021
I Let Cards Pick My Cake Designs and This Happened	April 2, 2026	4:54	2,212,482
How to Make a Wicked Cake	November 22, 2024	11:40	2,185,898
I Tried Every Fast Food Chocolate Chip Cookie So You Don't …	March 4, 2026	14:24	2,183,540
Making Bluey Into a Cake!	May 25, 2024	8:31	2,070,072

Most watched Shorts

Video	Uploaded	Length	Views
Cake fail, but I saved it! #shorts	August 5, 2022	0:52	85,507,745
Making my mom a birthday cake #shorts	October 21, 2022	1:00	71,763,258
This is one of my best cakes #shorts	September 28, 2023	0:59	69,357,142
Using only the color purple for this cake #shorts	February 9, 2023	0:47	60,584,976
Making a Pikachu cake #shorts	March 23, 2023	1:00	46,274,735

What happened on the channel in the last 30 days

The days when the channel's numbers left the ordinary.

1. October 22, 2026Views jumpThe whole channel ran that day at 2,813,498 views a day, 3.7 times a normal day (766,060).
2. October 20, 2026Views jumpThe whole channel ran that day at 2,010,032 views a day, 3.3 times a normal day (611,050).
3. October 19, 2026Views jumpThe whole channel ran that day at 2,834,943 views a day, 7.8 times a normal day (363,951).Read the story
4. October 19, 2026Video surgingBlack frosting is not that bad The video ran that day at 1,641,268 views a day, 4 times its usual pace (415,036).
5. October 18, 2026MilestoneBlack frosting is not that bad The video passed 1,000,000 views.
6. October 18, 2026Video surgingBlack frosting is not that bad The video ran that day at 1,997,924 views a day, 8.4 times its usual pace (239,160).Read the story
7. October 18, 2026Views jumpThe whole channel ran that day at 662,396 views a day, 2 times a normal day (330,791).
8. October 9, 2026Video surgingI Made Gourmet Cosmic Brownies from Scratch The video ran that day at 78,515 views a day, 4 times its usual pace (19,784).
9. October 8, 2026Video surgingI Made Gourmet Cosmic Brownies from Scratch The video ran that day at 84,355 views a day, 6.7 times its usual pace (12,609).
10. October 7, 2026Video surgingI Made Gourmet Cosmic Brownies from Scratch The video ran that day at 45,391 views a day, 5.1 times its usual pace (8,967).
11. October 6, 2026Video surgingI Made Gourmet Cosmic Brownies from Scratch The video ran that day at 41,601 views a day, 7.8 times its usual pace (5,341).
12. October 5, 2026Video surgingI Made Gourmet Cosmic Brownies from Scratch The video ran that day at 22,546 views a day, 6.6 times its usual pace (3,429).