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Video surging 8.4x the video's usual pace

Robert Lucas puts marshmallow cobwebs over black chocolate ganache

The Sweet Impact baker calls his cake easy, but viewers have questions about all those carefully placed M&Ms.

Why this story? The video is running at 1,997,924 views a day, 8.4 times its usual pace (239,160).

Black frosting is not that badBlack frosting is not that bad

Robert Lucas announces an easy Halloween cake, then covers its bottom tier with individually placed black and orange M&Ms. His definition of easy is getting almost as much attention as the decoration.

The Sweet Impact upload, "Black frosting is not that bad", has added roughly two million views in a day, more than eight times its usual daily pace. Posted three days ago, it turns a familiar objection to dark cake icing into a decorating demonstration with a small but important distinction.

"This is chocolate ganache, not frosting, so it shouldn't taste bitter," Lucas explains as he covers the top tier in black. Below it sits an orange tier, which he smooths before beginning the patient work of arranging candy into a chevron pattern around the entire cake.

That candy placement is the subject of the most-liked comment, while other viewers joke about how much work Lucas is willing to classify as easy. The marshmallow technique is another talking point: wearing gloves, he pulls melted marshmallows apart and stretches the strands around the black tier to make cobwebs. One viewer says they want to borrow that idea for a work celebration.

Lucas stacks the tiers, pipes a black border between them and adds Halloween Oreos on top. White frosting dollops and black sprinkles finish a cake whose cobwebs are deliberately messy, but whose candy rows require considerably more order.

Published on Trari

Where next?

What viewers say

  • Bro's dedication on those m&ms was insane
  • bro has a completely different definition of “easy” 😂😂😂
  • For a halloween cake, blackened teeth seems more like a feature than a risk 😂
4 more comments
  • That's fab, you've inspired me to do something halloween like for work. I particularly am going to steal the marshmallow cobweb idea 😂Ty ❤
    @littlemy1773See it on YouTube
  • I love that you're having fun while you decorate the cake
    @alicekumordziekpodoSee it on YouTube
  • Love the marshmallows and M&Ms. It seems like it would be really fun to eat cake with M&Ms on the edge 😊❤
    @Bianca-ChristineSee it on YouTube
  • That looks so good I don’t have that much patience

Public comments from the video's page on YouTube

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The facts
Subscribers
3,580,000 ▲ 10,000 this week
Channel views, last 7 days
2,583,285
Channel views, pace per day
662,396 (on a normal day: 330,791)
Video published
October 15, 2026
Video views so far
2,263,482 (3 days online)
Video views, pace per day
1,997,924 (on a normal day: 239,160)

The numbers

The decorating video's daily views have accelerated sharply since its opening day.

views per day, this video
typical day
239,160
now
1,997,924
subscribers
3,580,000
▲ 10,000 in the last 7 days
total views
1,162,114,986
views per day
662,396
typical day: 330,791
the video
views
2,263,482
likes
132,056
comments
442
days online
3
subscribers: this channel and similar channels
Royal Cooking
3,680,000
Sweet Impact
3,580,000
As of October 18, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

What pattern does Robert Lucas make with the black and orange M&Ms?