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Video taking off 109x its usual first day

"I'm so broken": Erie families and neighbors speak after nine deaths

Jessica Riley's report for KDKA-TV turns from the police account to the people who waited outside the house while the shooting happened.

Why this story? The video opened at a pace of 263,527 views a day, 109 times a normal first day on this channel (2,414).

Family, neighbors in shock following deadly mass shooting in Erie, PennsylvaniaFamily, neighbors in shock following deadly mass shooting in Erie, Pennsylvania

A man who moved away from Erie to leave a difficult life behind came back and lost the people he loved most. "I'm so broken, man," he tells KDKA-TV reporter Jessica Riley. Riley's short report from Erie, Pennsylvania, gives the shooting that left nine people dead, including children, a human face.

Riley stands outside the cordoned-off scene. Police said the suspected shooter, who is among the dead, was related to seven of the eight victims. The report includes doorbell-camera audio from the street, with rapid gunshots and screams, before it turns to the neighbors. One calls what happened "horrific and unimaginable."

Family friend Lisa Simmers asks how a man could do this to his own family. "It's senseless. It really is," she says. Photos show one of the women who was killed, who was heavily pregnant. The father of one of the victims says he lost his daughter and her mother, the person he says he was "fighting to stay alive for." Simmers ends on what still troubles her: what was happening inside the house "while we were all just standing outside."

The report has drawn about 280,000 views in just over a day. The station's Shorts usually start with a couple of thousand. A longer police update on the suspect's family ties also drew far more viewers than usual, and the channel's daily views rose to about five times their normal level.

This piece follows the police chief's description of the scene, as we reported here. KDKA-TV's weekend coverage has also reported that memorial trees are planned for the two young children who were killed.

Published on Trari

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The facts
Subscribers
209,000 ▲ 1,000 this week
Channel views, last 7 days
1,944,874
Channel views, pace per day
1,129,112 (on a normal day: 224,245)
Video published
October 11, 2026
Video views so far
280,034 (less than a day online)
Video views, pace per day
171,588

The numbers

A local news Short reached far more viewers than usual as Pittsburgh's KDKA-TV covered a tragedy two hours north.

the video's first day
usual first day here
2,414
this video
263,527
subscribers
209,000
▲ 1,000 in the last 7 days
total views
239,701,468
views per day
1,129,112
typical day: 224,245
the video
views
280,034
likes
575
comments
240
days online
1
subscribers: this channel and similar channels
CHCH News
180,000
WJZ
178,000
As of October 12, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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